Privacy policy

Privacy Policy
Last updated: April 2025
Who We Are
Live Long Labs (“we”, “us”, “our”) operates the website livelonglabs.co. We are committed to protecting your personal information and your right to privacy.

What Information We Collect
When you visit our store or place an order, we may collect:
• Personal identification: name, email address, phone number
• Billing and shipping information: address, country, postal code
• Payment information: processed securely via Shopify Payments / third-party processors. We never store full card details.
• Device and browsing data: IP address, browser type, pages visited, time spent on site (via cookies and analytics tools)
• Order history: products purchased, order value, delivery status
How We Use Your Information
We use your data to:
• Process and fulfill your orders
• Send order confirmations and shipping updates
• Respond to customer service inquiries
• Improve our website and product offerings
• Send marketing emails (only with your consent)
• Comply with legal obligations
• Prevent fraud and protect the security of our store
Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA) or the United Kingdom, we process your data under the following legal bases:
• Contract performance — to fulfill your order
• Legitimate interests — to improve our services and prevent fraud
• Consent — for marketing communications and non-essential cookies
• Legal obligation — to comply with applicable laws
Sharing Your Information
We do not sell your personal data. We may share it with:
• Shopify — our e-commerce platform (see Shopify’s Privacy Policy at shopify.com/legal/privacy)
• Payment processors — Stripe, PayPal, or other providers to handle transactions securely
• Shipping carriers — DHL, DPD, Royal Mail, UPS, FedEx, and others to deliver your order
• Marketing platforms — Meta (Facebook/Instagram), Google — only aggregated or anonymized data for advertising purposes
• Legal authorities — when required by law
Cookies
We use cookies to:
• Keep items in your shopping cart
• Remember your preferences
• Analyze site traffic (Google Analytics)
• Serve relevant advertisements (Meta Pixel, Google Ads)
You can control cookies through your browser settings. Disabling cookies may affect your shopping experience.
By continuing to use our site, you consent to our use of cookies in accordance with this policy.
Your Rights
Depending on your location, you may have the right to:
• Access the personal data we hold about you
• Correct inaccurate data
• Delete your data (“right to be forgotten”)
• Object to or restrict processing
• Data portability — receive your data in a portable format
• Withdraw consent at any time for marketing communications
To exercise any of these rights, contact us at: support@livelonglabs.co
Data Retention
We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Order records are typically retained for 7 years for accounting purposes.
International Data Transfers
Your data may be transferred to and processed in countries outside your own, including the United States. We ensure appropriate safeguards are in place, including Standard Contractual Clauses where required by GDPR.
Children’s Privacy
Our store is not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have collected data from a minor, please contact us immediately.
Third-Party Links
Our website may contain links to third-party sites. We are not responsible for their privacy practices and encourage you to review their policies.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. We encourage you to review this policy periodically.
Contact Us
If you have any questions about this Privacy Policy or your personal data, contact us at:
Live Long Labs
Email:support@livelonglabs.co
Website: livelonglabs.co